I'm a 3x startup founder with two successful exits now leading Product and Growth for companies either looking to find Product-Market-Fit or those looking to scale their current people, product and processes.

I advise and help early stage founders and entrepreneurs ideate, validate, test, build and launch digital products.

Read more about What I do and my latest Certifications / Deep dives

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Latest Content

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Comprehensive list of 'Smoke Test' techniques

A definitive list of modern, alternative 'Smoke Test' techniques to help test early signs of desirability with your target market.

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Can I build an online shoe retailer with no shoes?

Turns out you can - or 'could' should I say. This is Part 1 in my series of concierge MVP examples from well known tech ...

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Start with Problem Validation, NOT Solution Validation

There is a difference between having an idea and validating an idea. Validation is the first step in moving towards learning ....

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What I Do

💻 Product Management

I combine business, tech, and design in order to discover products that are valuable, feasible, and usable.

⛔️ Marketplace Dynamics ****

I specialise in creating digital products and businesses without code in a fraction of the time and cost compared to traditional methods.

🧭 Product Strategy

I help teams and founders create and maintain a clear and defined product and go to market strategy.

🚀 MVPs

I create lean, highly effective MVP experiments. Testing with real people against actual problems to ensure your core assumptions are validated.

🔎 Customer Development ****

I help identify the right problems to solve so that you build something that your customers will buy, helping you learn more about your customers.

👪 Community Building ****

I create and grow highly engaged online audiences via email and social marketing techniques.


Certifications

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Office Hours

Looking for some product or marketing advice? Need help with validating an idea? Want to know how to scale a product team and go to market strategy?

I've helped 23 people already. Book a 30 min call with me**.**

Book Now

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